About the Customer
A global leader in marketing solutions, this company provides a comprehensive suite of services including advertising, digital marketing, media, public relations, and more. With a vast network of agencies and tens of thousands of employees worldwide, they are dedicated to helping brands forge meaningful connections with their consumers. They also recognized the transformative potential of AI to reshape their industry and wanted to see how they could leverage AI to accelerate new levels of creativity, efficiency, and customer engagement.
The Challenge
The company’s AI teams needed the ability to quickly spin up new environments for experimentation and development, but these environments had to be both secure and reliable to ensure responsible AI practices. They sought a solution that would enable them to accelerate their AI initiatives without compromising on security, compliance, or ethical considerations.
The Solution
The company partnered with Onix, a trusted technology solutions provider, to leverage their existing Cloud Foundation and extend their capabilities to include Vertex AI, MLOps (using Vertex AI Pipelines), and additional customizations with Cloud Composer. Onix’s team of experts worked closely with the company to implement guardrails for security, reliability, and explainability within their AI pipelines, ensuring that their AI projects adhered to best practices and industry standards.
Results
The company could now create new AI environments in a fraction of the time it previously took, allowing them to accelerate their AI initiatives and respond rapidly to market trends and customer needs. This newfound agility fostered a culture of innovation within the organization, empowering teams to experiment with new ideas and explore the full potential of AI.
The company could now create new AI environments in a fraction of the time it previously took, allowing them to accelerate their AI initiatives and respond rapidly to market trends and customer needs. This newfound agility fostered a culture of innovation within the organization, empowering teams to experiment with new ideas and explore the full potential of AI.
Conclusion
By leveraging the AI Foundations and Automation solution, the company empowered its teams to rapidly deploy new AI solutions while ensuring security, reliability, and responsible AI practices. This strategic investment in AI infrastructure positions the company for continued success in the dynamic and ever-evolving world of marketing, allowing them to capitalize on the transformative power of AI while upholding the highest ethical standards.
